Just like the last few years, we'll be skipping Black Friday this holiday season in favor of an initiative we call "Give Back Friday". For every backpack sold during Black Friday Weekend, we will donate a backpack to a student who needs one.

We're excited to be partnering with Denver Public Schools (DPS) to donate a backpack to a student in need for every backpack sold starting on Black Friday and going through the following Tuesday. (We will still be donating 25 meals for every bag sold during this time, which means that the school donations will be in addition to our current partnership with Feeding America.) 

While we won't be running any sales on our website, we're hoping to be able to turn a traditionally high-consumption weekend into a force for good, and to help get some backpacks into the hands of students who need them.